Is your content worthy of its readers?
Have you ever read an article or listened to a presentation and thought – Well, that’s 20 minutes of my life I’ll never get back! Is your audience thinking the same thing about the content you create? If you’ve ever written an important paper...
Fix the Problem in Front of You
A lot of entrepreneurs are in the problem-solving business: we help people do the things that will make life better. We solve the problems they know they have and sometimes, the problems they don’t. Are you helping your customers solve the problems they know...
How to simplify and streamline your content
Creating content is a valuable way to forge a connection with your customers and prospective customers. Having quality content on your website brings your customers back to your “home base” on a regular schedule, and communicates the idea that you are a...
Get the most out of your content
If you’re not a writer by trade, chances are good that when you think about creating quality content for your audience, you start to worry about how much time that’s going to take. While it should take some time to create quality content, the key is to...
I am Gwen Bortner, trainer, speaker, facilitator and consultant focused on helping solopreneurs and small business owners gain the knowledge they need to turn their passion into profit.