Fix the Problem in Front of You

Fix the Problem in Front of You

A lot of entrepreneurs are in the problem-solving business: we help people┬ádo the things that will make life better. We solve the problems they know they have and sometimes, the problems they don’t. Are you helping your customers solve the problems they know...
How to simplify and streamline your content

How to simplify and streamline your content

Creating content is a valuable way to forge a connection with your customers and prospective customers. Having quality content on your website brings your customers back to your “home base” on a regular schedule, and communicates the idea that you are a...
Brandscaping in Action

Brandscaping in Action

One of the things I love most about reading business books is that I don’t always have to invent brand-new ideas for my business; instead, I can find great ideas in the pages of these books. Starting in April, I’ll be leading a book study of Brandscaping...
Where’s the Market

Where’s the Market

If you are anywhere near my age, you remember the old Wendy’s┬ácommercials with the little old lady asking, “Where’s the beef?” It is an iconic commercial of the 1980’s. For the last few weeks, the question I have been asking as I work...