How to simplify and streamline your content
Creating content is a valuable way to forge a connection with your customers and prospective customers. Having quality content on your website brings your customers back to your “home base” on a regular schedule, and communicates the idea that you are a...
Brandscaping in Action
One of the things I love most about reading business books is that I don’t always have to invent brand-new ideas for my business; instead, I can find great ideas in the pages of these books. Starting in April, I’ll be leading a book study of Brandscaping...
Where’s the Market
If you are anywhere near my age, you remember the old Wendy’s commercials with the little old lady asking, “Where’s the beef?” It is an iconic commercial of the 1980’s. For the last few weeks, the question I have been asking as I work...
I am Gwen Bortner, trainer, speaker, facilitator and consultant focused on helping solopreneurs and small business owners gain the knowledge they need to turn their passion into profit.