Get the most out of your content
If you’re not a writer by trade, chances are good that when you think about creating quality content for your audience, you start to worry about how much time that’s going to take. While it should take some time to create quality content, the key is to...
Brandscaping in Action
One of the things I love most about reading business books is that I don’t always have to invent brand-new ideas for my business; instead, I can find great ideas in the pages of these books. Starting in April, I’ll be leading a book study of Brandscaping...
How I landed an amazing job (without even knowing I wanted it)
Last summer, a professional colleague of mine approached me and asked me to consider serving as the interim Executive Director for The National Needlearts Association (TNNA – the trade organization for needle arts professionals). Now that I’ve concluded...
Why I started the Small Biz Book Club
Starting in April, I’ll be facilitating a read-along study of Brandscaping, by Andrew M. Davis. Reading this book earlier in 2016 actually inspired me to start this new venture: the Small Biz Book Club. Content is King One of the main concepts in Brandscaping is...
5 Reasons Business Cards Are STILL Great Marketing Tools
I remember it like it was yesterday: A small box arrived at my desk, and it was the sign I had truly arrived in the world of business. I had my own, personalized business card. And back in the day, it really was the ultimate inexpensive marketing tool. Go to...
I am Gwen Bortner, trainer, speaker, facilitator and consultant focused on helping solopreneurs and small business owners gain the knowledge they need to turn their passion into profit.